Start Your Business with a useful business-starting video course, and supporting 1 on 1’s.
Most people who want to start a business in Sandy Bay or Greater Hobart already have the technical skills. What they don’t have is a clear, step-by-step picture of what actually needs to happen — in what order, with what tools, and without the expensive mistakes that come from figuring it out as you go.
That’s what this is for.
The Bizbloke Business Starting Guide – From Hustle to Business – is a video training library built specifically for people who are starting a micro-business or solopreneur business without a commercial premises. It walks you through six stages — from your very first setup tasks all the way to your first marketing campaign and your first paying client.
You work through it at your own pace. I’ve done the heavy lifting. You follow the path.
And if you’re based in Sandy Bay, Hobart, or anywhere across southern Tasmania, you’ll find it’s built with your environment in mind, and you can ask me local questions along the way.
If you’re ready to get started, book a free discovery call and we’ll work out whether this guide is the right fit for where you’re at.
“Having been CEO of a Physiotherapy Business, and an award-winning Architect, I specialize in businesses in allied health and professional services – but also micro-businesses too! I’m also a born-and-bred Taswegian myself!“
What a Business Starting Video Course Actually Does For You
There’s a lot of free information out there about starting a business. Blog posts, YouTube videos, government checklists, Reddit threads. You’ve probably read some of it.
And you’ve probably noticed that it doesn’t quite hang together — that one source tells you to register your business name before you do anything else, another says get your ABN first, another says don’t bother with any of it until you’ve validated your idea.
And all you end up with is Analysis Paralysis – and a total lack of business!
The problem isn’t a lack of information. It’s the lack of a clear, sequenced path through the information that exists.
A structured business starting guide solves that. Here’s what working through one actually gives you:
You stop making expensive mistakes. Setting up in the wrong order wastes money, time, and occasionally creates legal or tax problems that cost real money to fix. Getting the sequence right from the beginning means you’re building on solid ground.
You know what you actually need. Many new business owners either do too much too early — buying software, building websites, designing logos before they have a single paying client — or they do too little and trade without proper registrations, insurances, or records. A guide tells you what belongs where.
You arrive at market ready. By the end of the process, you have everything you need to trade legitimately, be found online, take payments, and market your services. Not a half-built business. A real one.
You build at your own pace. This isn’t a weekend bootcamp or a group program with a fixed schedule. It’s a library of short, focused videos you work through when it suits you — whether that’s Tuesday nights after dinner in your South Hobart home office, or weekend mornings before the rest of Sandy Bay wakes up. And these videos are best started while you still work in your full-time job. They can be done in as little as one week, but the proper staging should take 8 to 12 weeks to allow you to build the right parts.
You save money on professional time. A business starting guide covers the tasks you can genuinely do yourself, in a way that’s clear enough that you’ll actually do them well. That means you’re spending money on advisors for the things that genuinely require advisors — not for things you could have learned in a twenty-minute video.
And it’s worth noting: getting your foundations right is the difference between a business that’s set up to grow, and one that’s constantly fighting fires it could have avoided. If you’re also thinking about whether you need a more formal business plan alongside this — something written and externally presentable — the Sandy Bay business plan writing service covers that separately. That service is for businesses who want a premises and need the full service. The guide is light, lean, affordable, and just enough for a small micro business to get started.
Business in Hobart: The Real Picture
Hobart is a good place to start a micro-business. But it rewards people who go in with clear eyes.
Sandy Bay is one of Hobart’s strongest residential precincts. Sitting between the waterfront and the slopes of Mount Nelson, it’s home to a professional, well-educated demographic that includes a lot of people who use professional services regularly. A physiotherapist, an architect, a consultant, or a bookkeeper setting up a micro-business here is operating in a catchment that can support them — provided the business is set up properly and positioned well.
Here’s what to plan for:
The market is local and word spreads quickly. Greater Hobart sits around 250,000 people. Sandy Bay and its surrounds — Taroona, Kingston, South Hobart, Tolmans Hill — form a real and meaningful client base for a local professional services or micro-business. But these same suburbs also mean that word of a poor experience travels fast. Getting set up properly from the start, operating professionally, and delivering what you promise — these aren’t nice-to-haves in a small city. They’re the foundation of your reputation. You need to protect your rep at all times.
Working from home is very viable here. Unlike some capital cities where expectations around commercial office space are higher, Hobart has a genuine culture of home-based professional practice. A well-presented home office in Sandy Bay, a professional website, and reliable video-call setup can put you on equal footing with practitioners paying CBD rates. That’s an advantage that directly affects your overheads and your margins. By comparison, the big cities demand corporate-level appearances and that can be very challenging as a small business.
Some sectors are genuinely underserviced. The allied health and professional services landscape in southern Tasmania has gaps. If you have skills in a sector where demand exceeds supply locally — whether that’s psychology in the southern suburbs, building consulting in the Bellerieve area, or specialist marketing services — a well-positioned micro-business can build a full client list faster than you might expect.
Seasonality affects everything. Hobart winters are quieter. The academic calendar affects everything near the University of Tasmania. Tourism peaks in summer, which helps some sectors and creates noise that others need to plan around. You’ll need to factor in seasonality into your business.
The regulatory environment still applies. Small doesn’t mean exempt. You’ll need licenses and registrations right from the start.
Hobart Businesses:Will you invest in yourself?
As a former Physiotherapy CEO and Award-winning Architect, Andy the Biz Bloke only takes Hobart clients from Allied health and professional services, or micro-businesses of all kinds without premises – that’s his skill base.
From the Author of ‘The Deliberate Business Architect’
Biz Bloke is serious about helping small physiotherapy and professional services businesses in Hobart. You can read chapters from his book throughout the blog.
Learn more about the Biz Bloke way of thinking. This 240 page book can be sent to you in ebook format on request during any discovery call.
How the Business Starting Video Course Works
The guide is built around six stages. Each stage is a module in a video training library, and each one is designed to be worked through in order — because the sequence matters. And each one has useful links to speed things up.
I’ll give you a clear sense of the shape of the journey. I won’t spell out every detail here, because some of the value is in working through it yourself and discovering what applies to your situation.
Stage One — Your Pre-Game
Before you spend a dollar or sign anything, there’s a set of foundational tasks that almost nobody does in the right order. This stage covers the groundwork that makes everything else easier — including the setup decisions that, if you get them wrong early, cost real time and money to unpick later.
Stage Two — Make a Micro Plan
While nothing beats a full-scale business plan, if you’re not renting a premises, you can often try for an ‘MVP’ first. This is where you create a minimum viable product, and test it in the market before you complete a full-scale business plan. That way you’re armed with market research and actual sales data when you do your real plan.
This MVP Micro Plan is where you get specific about what you’re selling, who you’re selling it to, and what you need in place before you can trade. It’s a leaner, more actionable document than a formal business plan — focused on getting you to market with a minimum viable product rather than preparing a document for a bank. If you want to understand why minimum viable products matter so much in the early stages, this piece on building your MVP goes deeper.
Stage Three — Become a Real Business
Names, domains, bank accounts, records. The tasks that legally and practically separate “I have a business idea” from “I run a business.” This stage also includes the one task most new business owners get wrong — something I’d rather you discover in the guide than from your accountant two years later.
Stage Four — Get Legal
This is the stage that separates sustainable businesses from ones that get into trouble. It covers your business support team, your records obligations, your licensing checks, and more. It doesn’t give you legal, financial, or insurance advice — more on that below — but it tells you exactly who you need to go and get.
Stage Five — Get Visible
Website, logo, payment gateway, professional email. By the end of this stage, a potential client who searches for you will find something credible. This is where the business stops existing in your head and starts existing in the world.
Stage Six — Market and Sell
Tips to start your first marketing campaign. Your first systematic attempt to make your first sale.
If you want to understand the registration side of the process before you get into the guide, the step-by-step guide to registering a business in Australia is a useful primer. That’s some free advice. The course has more.
Open to professional services, allied-health and Physiotherapy businesses.
What the Business Starting Guide Doesn’t Cover
The guide takes you a very long way. But there are three areas where it deliberately stops short, and you need to know that up front.
Financial advice. The guide helps you think about your revenue model, your pricing, and your basic numbers. It doesn’t advise you on how to structure your finances, manage tax obligations, or make investment decisions. You need a good accountant for that — ideally one who specialises in small business. The guide actually helps you find and brief the right people.
Legal advice. Business structure, contracts, intellectual property, employment law — the guide touches on why these things matter and what questions to ask. It doesn’t provide legal opinions. A commercial solicitor, even for a single early consultation, is worth every cent.
Insurance advice. Professional indemnity, public liability, and sector-specific cover are things you’ll sort with an insurance broker. The guide tells you that you need to do this, and what category of cover is typically relevant for your business type. What to actually purchase is a conversation for a professional who knows your specific circumstances.
This might sound like a list of limitations. It’s actually a feature. One of the things the guide does well is show you exactly who you need around you and when — so you’re spending money on professional advice at the right moments, not paying a solicitor to explain things you could have understood from a ten-minute video first. That makes your conversations with the other professionals more meaningful and impactful.
Who This Business Setup Video Guide Is Built For
The business starting guide is designed for micro-businesses without a commercial premises. That covers a wider range of people than you might think.
Allied health practitioners in private practice. Physiotherapists, osteopaths, podiatrists, speech pathologists, and other health professionals who are moving from employed work into their own practice. If you’re considering a home clinic in Taroona, a consulting arrangement within an existing practice in Sandy Bay, or a fully mobile service model, this guide covers the foundations that apply regardless of your clinical setting. Note that complex premises decisions and specialist health licensing have their own layers — those can be added on as one-to-one sessions alongside the guide.
Professional services practitioners. Architects, engineers, project managers, environmental consultants, marketers, HR professionals, and business consultants setting up on their own. Hobart’s professional services market is smaller than Sydney or Melbourne, but it’s genuine — and a well-positioned solo practice can build a strong referral base in the Sandy Bay, Battery Point, and CBD corridor relatively quickly.
Creatives and educators. Tutors, photographers, designers, writers, and others building a client-based practice from a home setup in Kingston, Blackmans Bay, Taroona, or anywhere across southern Tasmania. The guide applies regardless of sector, because the business foundations are the same.
Career-changers and second-income businesses. If you’re currently employed and building a business on the side — testing an idea before committing fully — the guide is a sensible starting point that won’t overwhelm you with tasks you don’t need yet.
If your business needs a physical premises, specialty food licensing, or highly regulated industry compliance, some of that falls outside the scope of the guide. But it doesn’t mean the guide isn’t useful — it means there’s some add-on work to do alongside it, which we’d map out in the discovery call.
If you’re weighing up whether you also want hands-on support alongside the guide, the Sandy Bay business coaching service is the natural complement — direct one-to-one sessions for the questions and challenges that come up as you build.
Why Local Knowledge Matters for a Business Starting Guide
The business startup video guide doesn’t get into locations – it’s a guide that takes you through the steps. But every student of the guide is allowed fair use of text support to get through your own local specifics.
Local context changes the decisions you make. Which business structure suits the scale of the Tasmanian market. Which registrations matter most for your sector. How to size your early revenue targets for a market of 250,000 rather than 5 million. What a realistic first-year client volume looks like when your referral base is Hobart’s professional network, not a major metro.
I grew up in Tasmania. I know the geography, the culture, and the professional landscape. I know what it means to build a reputation in a small city where your clients and your competitors often know each other. I know the difference between the energy of a busy summer in Salamanca and the quieter rhythm of a Hobart winter, and how both affect a service-based business.
You can tap a little bit of that knowledge using the text service. And if you have more complex needs, you can upgrade the package.
How to Get Started
You’ve got two choices:
- The first step is a free discovery call — fifteen minutes via Zoom. You tell me what you’re building and where you’re at. I’ll quickly establish whether the business starting guide is the right fit, whether you need add-ons for your specific situation, and whether there are other services that would serve you better at this point. No pressure, no pitch.
- Jump straight over to the Hustle to Business Guide and sign up for the free trial to test out part 1 of the course, then jump on a discovery call when you’re ready (or buy online).
If the guide is the right fit, we move forward. If something else makes more sense, I’ll tell you that directly.
Further along on your journey? Check out my 1 on 1 coaching for Tasmanians.