Start Your Business with a useful business-starting video course, and supporting 1 on 1’s.
Great for Micro-businesses, solopreneurs, and professionals.
Most people who want to start a business in Australia already have the technical skills. What they don’t have is a clear, step-by-step picture of what actually needs to happen — in what order, with what tools, and without the expensive mistakes that come from figuring it out as you go.
That’s what this is for.
The Bizbloke Business Starting Guide – From Hustle to Business – is a video training library built specifically for people who are starting a micro-business or solopreneur business without a commercial premises. It walks you through six stages — from your very first setup tasks all the way to your first marketing campaign and your first paying client.
You work through it at your own pace. I’ve done the heavy lifting. You follow the path.
And if you’re based in Australia, you’ll be happy to know that all of the tasks are aussie-specific – including getting your ABN, registering business names, and getting the right support.
If you’re ready to get started, you can sign up for a free trial and test out the content for yourself.
“Having been CEO of a Physiotherapy Business, and an award-winning Architect, I specialize in businesses in professional services, and have been through the business process multiple times.
What a Business Starting Video Course Actually Does For You
There’s a lot of free information out there about starting a business. Blog posts, YouTube videos, government checklists, Reddit threads. You’ve probably read some of it.
And you’ve probably noticed that it doesn’t quite hang together — that one source tells you to register your business name before you do anything else, another says get your ABN first, another says don’t bother with any of it until you’ve validated your idea.
And all you end up with is Analysis Paralysis – and a total lack of business!
The problem isn’t a lack of information. It’s the lack of a clear, sequenced path through the information that exists.
A structured business starting guide solves that. Here’s what working through one actually gives you:
You stop making expensive mistakes. Setting up in the wrong order wastes money, time, and occasionally creates legal or tax problems that cost real money to fix. Getting the sequence right from the beginning means you’re building on solid ground.
You know what you actually need. Many new business owners either do too much too early — buying software, building websites, designing logos before they have a single paying client — or they do too little and trade without proper registrations, insurances, or records. This guide tells you what belongs where – it’s opinionated, and that means that it gets things done.
You arrive at the market ready and with insurance. By the end of the process, you have everything you need to trade legitimately, be found online, take payments, and market your services. Not a half-built business. A real one.
You build at your own pace. This isn’t a weekend bootcamp or a group program with a fixed schedule. It’s a library of short, focused videos you work through when it suits you — whether that’s Tuesday nights after dinner while you’re still in your full-time job, or weekend mornings before the rest of Australia wakes up. And these videos are best started while you still work in your full-time job. They can be done in as little as one week, but the proper staging should take 8 to 12 weeks to allow you to build the right parts.
You save money on professional time. A business starting guide covers the tasks you can genuinely do yourself, in a way that’s clear enough that you’ll actually do them well. That means you’re spending money on advisors for the things that genuinely require advisors — not for things you could have learned in a twenty-minute video.
And it’s worth noting: getting your foundations right is the difference between a business that’s set up to grow, and one that’s constantly fighting fires it could have avoided.
From the Author of ‘The Deliberate Business Architect’
Biz Bloke is serious about helping small and professional services businesses. You can read chapters from his book throughout the blog.
How the Business Starting Video Course Works
The guide is built around six stages. Each stage is a module in a video training library, and each one is designed to be worked through in order — because the sequence matters. And each one has useful links to speed things up.
I’ll give you a clear sense of the shape of the journey. I won’t spell out every detail here, because some of the value is in working through it yourself and discovering what applies to your situation.
Stage One — Your Pre-Game
Before you spend a dollar or sign anything, there’s a set of foundational tasks that almost nobody does in the right order. This stage covers the groundwork that makes everything else easier — including the setup decisions that, if you get them wrong early, cost real time and money to unpick later.
Stage Two — Make a Micro Plan
While nothing beats a full-scale business plan, if you’re not renting a premises, you can often try for an ‘MVP’ first. This is where you create a minimum viable product, and test it in the market before you complete a full-scale business plan. That way you’re armed with market research and actual sales data when you do your real plan.
This MVP Micro Plan is where you get specific about what you’re selling, who you’re selling it to, and what you need in place before you can trade. It’s a leaner, more actionable document than a formal business plan — focused on getting you to market with a minimum viable product rather than preparing a document for a bank. If you want to understand why minimum viable products matter so much in the early stages, this piece on building your MVP goes deeper.
Stage Three — Become a Real Business
Names, domains, bank accounts, records. The tasks that legally and practically separate “I have a business idea” from “I run a business.” This stage also includes the one task most new business owners get wrong — something I’d rather you discover in the guide than from your accountant two years later.
Stage Four — Get Legal
This is the stage that separates sustainable businesses from ones that get into trouble. It covers your business support team, your records obligations, your licensing checks, and more. It doesn’t give you legal, financial, or insurance advice — more on that below — but it tells you exactly who you need to go and get.
Stage Five — Get Visible
Website, logo, payment gateway, professional email. By the end of this stage, a potential client who searches for you will find something credible. This is where the business stops existing in your head and starts existing in the world.
Stage Six — Market and Sell
Tips to start your first marketing campaign. Your first systematic attempt to make your first sale.
Open to professional services, allied-health and Physiotherapy businesses.
What the Business Starting Guide Doesn’t Cover
The guide takes you a very long way. But there are three areas where it deliberately stops short, and you need to know that up front.
Financial advice. The guide helps you think about your revenue model, your pricing, and your basic numbers. It doesn’t advise you on how to structure your finances, manage tax obligations, or make investment decisions. You need a good accountant for that — ideally one who specialises in small business. The guide actually helps you find and brief the right people.
Legal advice. Business structure, contracts, intellectual property, employment law — the guide touches on why these things matter and what questions to ask. It doesn’t provide legal opinions. A commercial solicitor, even for a single early consultation, is worth every cent.
Insurance advice. Professional indemnity, public liability, and sector-specific cover are things you’ll sort with an insurance broker. The guide tells you that you need to do this, and what category of cover is typically relevant for your business type. What to actually purchase is a conversation for a professional who knows your specific circumstances.
Industry advice. If you’re in a specific professional industry, you’ll need to contact your local body and ensure you have all of the additional licenses required.
This might sound like a list of limitations. It’s actually a feature. One of the things the guide does well is give you a strong foundation before you go and seek out your professional team. This means you’re better briefed when you seek professional advice at the right moments, not paying a solicitor to explain things you could have understood from a ten-minute video first. That makes your conversations with the other professionals more meaningful and impactful.
Who This Business Setup Video Guide Is Built For
The business starting guide is designed for micro-businesses without a commercial premises. That covers a wider range of people than you might think.
Allied health practitioners in private practice. Physiotherapists, osteopaths, podiatrists, speech pathologists, and other health professionals who are moving from employed work into their own practice. If you’re considering a home clinic in Taroona, a consulting arrangement within an existing practice in Sandy Bay, or a fully mobile service model, this guide covers the foundations that apply regardless of your clinical setting. Note that complex premises decisions and specialist health licensing have their own layers — those can be added on as one-to-one sessions alongside the guide.
Professional services practitioners. Architects, engineers, project managers, environmental consultants, marketers, HR professionals, and business consultants setting up on their own. Hobart’s professional services market is smaller than Sydney or Melbourne, but it’s genuine — and a well-positioned solo practice can build a strong referral base in the Sandy Bay, Battery Point, and CBD corridor relatively quickly.
Creatives and educators. Tutors, photographers, designers, writers, and others building a client-based practice from a home setup in Kingston, Blackmans Bay, Taroona, or anywhere across southern Tasmania. The guide applies regardless of sector, because the business foundations are the same.
Career-changers and second-income businesses. If you’re currently employed and building a business on the side — testing an idea before committing fully — the guide is a sensible starting point that won’t overwhelm you with tasks you don’t need yet.
If your business needs a physical premises, specialty food licensing, or highly regulated industry compliance, some of that falls outside the scope of the guide. But it doesn’t mean the guide isn’t useful — it means there’s some add-on work to do alongside it, which we’d map out in the discovery call.
How to Get Started
- Jump straight over to the Hustle to Business Guide and sign up for the free trial to test out part 1 of the course. After a few days, I’ll send you a message and see how you’re going. I can provide some additional advice to see if the fit is right for you before you sign up for the rest.
Further along on your journey? See premium coaching at volkman.au